With commercialization in sports, many sportsmen become endorser of various products. One prudent example is the Gillette razor featuring Tiger Woods (golf player), Thierry Henry (soccer player) and Roger Federer (tennis player).
Having them to endorse products has benefits such as attracting more audience to the sports thus raising sports’ reputation. In addition these advertisements can lead to more consumption of goods to aid the economy. Also with such endorsement advertisement it can attract large masses not solely sports fan but the norms as well. Therefore it signal that such advertisement have great influence on the public.
Unfortunately, some sports man also endorses products like beer and alcoholic beverages. These advertisements may lead to a vast increase in alcoholic consumption due to the great influence of the sportsmen on the mainstream. They may be driven to consume alcoholic drink while watching the match supporting their favourite player endorsing the product.
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