The vast increase in professionalisation has also been evident due to vagaries of perception in the participation of women in sport. There is now more representation within sports organizations by women. Until the 1990s no women had been appointed to direct any of the sports council national sports centre. Women were also under represented within the media and this can give many explanations of why there may have been less women participating in sport and also in management roles. Sport was, and still is portrayed as masculine in the media and falsifies young girl’s perceptions of sport. However, with women now taking higher roles in sports media and management these perceptions is slowly being changed. Sport is now commercialized as appreciation of skill and a promotion of good health to involve everyone interested; this has led to participation in a wider range of sports.
The popularity of the women’s football World Cup along with the Olympics has helped promote women’s sport and provided role models, this was something that was lacing to inspire the younger generation of athletes, but now putting their success has reached new heights and there is now a pedestal for youngsters to step on. Between 1987 and 2002, figures released by Sport Scotland said women’s participation had rose from 50% to 60%, a bigger increase than men’s during the same period. Commercialization has shaped an image of sport that in the modern world focuses on the sexual appeal of the body both in men and women athletes. The recognition of ability has made physical activity more appealing to women in particular with running, football and cycling being their preferred choice.
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