Lucasfilm Ltd. Announces Creation of Lucasfilm Animation Singapore.
Publication: Business Wire
Date: Tuesday, August 3 2004
SINGAPORE -- Lucasfilm Ltd. today announced that it has established Lucasfilm Animation Singapore, a digital animation studio designed to produce digital animated content, including films, television and games for global audiences.
"I've been a fan of Asian animation and illustration all my life. Asian cinema has had a particularly big impact on a lot of my work. When we began thinking about developing new ways to explore the craft of animation, it seemed a natural step to combine the two," commented George Lucas. "By having a base in Singapore, we can create a new style of animation that will blend east and west -- and offer something not seen before."
"We're excited about this new venture," commented Micheline Chau, President and COO of Lucasfilm Ltd., who was in Singapore for the announcement. "Singapore was our location of choice for so many reasons -- a growing talent base, the cosmopolitan flavor, and its attractiveness as a place to live. Our long-term partnership with the Economic Development Board (EDB) gives us the resources to begin work almost immediately, working in concert with our animation unit in California."
Lucasfilm has joined with a consortium of investors in Singapore, including EDB Investments Pte Ltd. and Creative Technology Ltd.
The Singapore-based creative team will be led by Gail Currey, Vice President and General Manager of Lucasfilm Animation. Teo Ming Kian, Chairman EDB said, "This is a capstone for Singapore's digital media industry. We already have an established base of 17 international cable and satellite broadcasters, a burgeoning TV production sector as well as games development. This new studio will not only provide exceptional career opportunities for local animators and people keen in the creative arts, it will also attract top talent from the world over to live and work in Singapore. It will help us further diversify our economy and provide opportunities for our people with different interests and competencies."
http://www.allbusiness.com/media-telecommunications/movies-sound-recording/5203096-1.html
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I think that the creation of Lucasfilm Animation Singapore has brought Singapore more recognition as a country that is able to produce animation works. Lucasfilm Ltd. is a company that is most famous for producing the Star Wars movie franchise, thus it is a really well-known company. Lucasfilm Animation Singapore was involved in making Star Wars: The Clone Wars, a 2008 CGI animated science fiction/action film that follows the continuing adventures within the Star Wars saga. The film was distributed in Europe, North America, Australia and Asia. This may have brought about more attention towards the companies producing the film, one of which is Lucasfilm Animation Singapore, hence bringing in more attention towards Singapore.
Nuraishah Bte Mokhtar
10S22
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