Election podcasting and vodcasting

Negative Influences of New Media: Blogs, Vodcast, Podcast

• Election podcasting and vodcasting

In the weeks leading up to the General Election in May 2006, Senior Minister of State for Information, Communications and the Arts, Balaji Sadasivan, announced a ban on “explicitly political” podcasting and vodcasting during the hustings. This move was supposedly in response to the Singapore Democratic Party’s (SDP) plans to avoid the government-controlled mainstream media by reaching out to the electorate using sound and video clips on its website. After the Ministry of Information, Communications and the Arts (MICA) informed political parties of this regulation, the parties had no choice but to comply. The SDP reluctantly removed the podcasts from their website.

However, this did not stop some Netizens from publishing videos of numerous election rallies on their blogs. Almost all of the videos, which people had recorded using their mobile phone camcorders and submitted to the blogs, were of Opposition rallies, notably that of the Workers’ Party (WP). The blog owners did make several attempts to ask for People’s Action Party (PAP) videos but there were few takers.

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